Unlocking the customer value chain : How decoupling drives consumer disruption /
Teixeira, Thales S.
Unlocking the customer value chain : How decoupling drives consumer disruption / Thales S. Teixeira & Greg Piechota - New York : Currency, 2019 - 336 p. : ill. ; 24 cm.
PART I: The New Reclity of Markets : The Discovery Journey p.11-34 -- What's Really Disrupting Your Business? p.35-62 -- Broken by The Customer p.63-89 -- How To Engineer Decoupling p.90-116 PART II: Responding to Decoupling : Avenues of Response p.117-147 -- Assessing Risk and Deciding to Respond p.148-179 PART III: Building Disruptive Businesses : Acquiring Your First One Thousand Customers p.180-203 -- Going From One Thousand To One Million Customers p.204-221 -- Reclaiming Lost Customers p.222-245 -- Spotting The next Wave of Disruption p.246-272
9781524763084 740
CUSTOMER RELATIONS
MARKETING
CONSUMER SATISFACTION
HF 5415.5 / T44U 2019
Unlocking the customer value chain : How decoupling drives consumer disruption / Thales S. Teixeira & Greg Piechota - New York : Currency, 2019 - 336 p. : ill. ; 24 cm.
PART I: The New Reclity of Markets : The Discovery Journey p.11-34 -- What's Really Disrupting Your Business? p.35-62 -- Broken by The Customer p.63-89 -- How To Engineer Decoupling p.90-116 PART II: Responding to Decoupling : Avenues of Response p.117-147 -- Assessing Risk and Deciding to Respond p.148-179 PART III: Building Disruptive Businesses : Acquiring Your First One Thousand Customers p.180-203 -- Going From One Thousand To One Million Customers p.204-221 -- Reclaiming Lost Customers p.222-245 -- Spotting The next Wave of Disruption p.246-272
9781524763084 740
CUSTOMER RELATIONS
MARKETING
CONSUMER SATISFACTION
HF 5415.5 / T44U 2019