Marketing : an introduction / Rosalind Masterson, David Pickton

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Material type: Text

TextPublication details: Los Angeles : SAGE, 2017Edition: 4th editionDescription: ix, 542 pages : illustrations ; 24 cmISBN:

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Contents:

Parat One : This is makreting--Parat Two : Making sense of markets--Parat Three : The marketing mex --Parat Four : Managing marketing

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415 M37M 2017 (Browse shelf(Opens below))	Available	F067993

Total holds: 0

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Previous	HF 5415 M37 2006 Marketing : core concepts & applications /	HF 5415 M37 2006 Marketing : core concepts & applications /	HF 5415 M37M 1987 Marketing : principles and strategy	HF 5415 M37M 2017 Marketing : an introduction /	HF 5415 M42B 1981 Basic marketing : a managerial approach	HF 5415 M42B 1981 Basic marketing : a managerial approach	HF 5415 M42B 1984 Basic marketing	Next

Includes glossary and index

Parat One : This is makreting--Parat Two : Making sense of markets--Parat Three : The marketing mex --Parat Four : Managing marketing

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