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Marketing : an introduction /

Masterson, Rosalind

Marketing : an introduction / Rosalind Masterson, David Pickton - 4th edition. - Los Angeles : SAGE, 2017 - ix, 542 pages : illustrations ; 24 cm

Includes glossary and index

Parat One : This is makreting--Parat Two : Making sense of markets--Parat Three : The marketing mex --Parat Four : Managing marketing

ISBN: 9781526426321

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF 5415 / M37M 2017

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