Marketing : an introduction / (Record no. 197222)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200304095624.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200303b20202020enk||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526426321 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | M37M 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 236837 |
| Personal name | Masterson, Rosalind |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : an introduction / |
| Statement of responsibility, etc. | Rosalind Masterson, David Pickton |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 542 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะสหวิทยาการ เทคโนโลยีและนวัตกรรม. สหวิทยาการ เทคโนโลยีและนวัตกรรม |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Parat One : This is makreting--Parat Two : Making sense of markets--Parat Three : The marketing mex --Parat Four : Managing marketing |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 34000 |
| Topical term or geographic name entry element | MARKETING |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 70867 |
| Personal name | Pickton, David |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะสหวิทยาการ ดร.เกรียงไกร สัจจะหฤทัย งาน SPU Book Fair 2019 |
| Publisher | ร้าน BookNet |
| Accession date | 070220 |
| Barcode | F067993 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0320 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 03/03/2020 | 2300.00 | HF 5415 M37M 2017 | F067993 | 03/03/2020 | 03/03/2020 | General Book |