Innovation management and new product development / Paul Trott
Material type:
TextPublication details: Harlow, England : Pearson, 2017Edition: 6th edDescription: xxix, 635 p. : ill. ; 25 cmISBN: - 9781292133423
- HF 5415.153 T76I 2017
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.153 T76I 2017 (Browse shelf(Opens below)) | Available | B009172 |
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| HF 5415.153 C72N 2015 New products management / [book] | HF 5415.153 C72N 2015 New products management / [book] | HF 5415.153 N62O 2014 Open innovation : new product development essentials from the PDMA / | HF 5415.153 T76I 2017 Innovation management and new product development / | HF 5415.155 ส862ต 2536 ตำราพิชัยสงครามการตลาด | HF 5415.155 ส929ต 2539 ตำราพิชัยสงครามการตลาด ฉบับดร.เสรี วงษ์มณฑา | HF 5415.155 ส929ต 2539 ตำราพิชัยสงครามการตลาด ฉบับดร.เสรี วงษ์มณฑา |
Part 1 Innovation management : Innovation management: an introduction pp. 1-47 -- National systems of innovation and entrepreneurship pp. 48-85 -- Market adoption and technology diffusion pp. 86-115 -- Managing innovation within firms pp. 116-153 -- Operations and process innovation pp. 154-187 -- Managing intellectual property pp. 188-224
Part 2 Turning technology into business : Managing organisational knowledge pp. 225-263 -- Strategic alliances and networks pp. 264-303 -- Management of research and development pp. 304-341 -- Managing R&D projects pp. 342-377 -- Open innovation and technology transfer pp. 378-408
Part 3 New product development : Business models pp. 409-445 -- Product and brand strategy pp. 446-479 -- New product development pp. 480-521 -- New service innovation pp. 522-551 -- Market research and its influence on new product development pp. 552-585 -- Managing the new product development process pp. 586-620
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