Innovation management and new product development /
Trott, Paul
Innovation management and new product development / Paul Trott - 6th ed. - Harlow, England : Pearson, 2017 - xxix, 635 p. : ill. ; 25 cm.
Part 1 Innovation management : Innovation management: an introduction pp. 1-47 -- National systems of innovation and entrepreneurship pp. 48-85 -- Market adoption and technology diffusion pp. 86-115 -- Managing innovation within firms pp. 116-153 -- Operations and process innovation pp. 154-187 -- Managing intellectual property pp. 188-224 Part 2 Turning technology into business : Managing organisational knowledge pp. 225-263 -- Strategic alliances and networks pp. 264-303 -- Management of research and development pp. 304-341 -- Managing R&D projects pp. 342-377 -- Open innovation and technology transfer pp. 378-408 Part 3 New product development : Business models pp. 409-445 -- Product and brand strategy pp. 446-479 -- New product development pp. 480-521 -- New service innovation pp. 522-551 -- Market research and its influence on new product development pp. 552-585 -- Managing the new product development process pp. 586-620
9781292133423 1145.00
TECHNOLOGICAL INNOVATIONS--MANAGEMENT
INDUSTRIAL MANAGEMENT
PRODUCT MANAGEMENT
NEW PRODUCTS--MANAGEMENT
HUMANITIES AND SOCIAL SCIENCES
HF 5415.153 / T76I 2017
Innovation management and new product development / Paul Trott - 6th ed. - Harlow, England : Pearson, 2017 - xxix, 635 p. : ill. ; 25 cm.
Part 1 Innovation management : Innovation management: an introduction pp. 1-47 -- National systems of innovation and entrepreneurship pp. 48-85 -- Market adoption and technology diffusion pp. 86-115 -- Managing innovation within firms pp. 116-153 -- Operations and process innovation pp. 154-187 -- Managing intellectual property pp. 188-224 Part 2 Turning technology into business : Managing organisational knowledge pp. 225-263 -- Strategic alliances and networks pp. 264-303 -- Management of research and development pp. 304-341 -- Managing R&D projects pp. 342-377 -- Open innovation and technology transfer pp. 378-408 Part 3 New product development : Business models pp. 409-445 -- Product and brand strategy pp. 446-479 -- New product development pp. 480-521 -- New service innovation pp. 522-551 -- Market research and its influence on new product development pp. 552-585 -- Managing the new product development process pp. 586-620
9781292133423 1145.00
TECHNOLOGICAL INNOVATIONS--MANAGEMENT
INDUSTRIAL MANAGEMENT
PRODUCT MANAGEMENT
NEW PRODUCTS--MANAGEMENT
HUMANITIES AND SOCIAL SCIENCES
HF 5415.153 / T76I 2017