Marketing competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Hool Den Huan

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Material type: Text

TextPublication details: New Jersey : World Scientific, 2017Description: xiv, 288 pages : illustrations ; 21 cmISBN:

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Contents:

Marketing is transforming? competitive landscape : the dynamic arena

Marketing is moving? competitive position : the core essence

Marketing is creating? competitive marketing : the whole set

Glorecalization mindset Asia to the world?

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415 K67M 2017 (Browse shelf(Opens below))	Available	F067304

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Marketing is transforming? competitive landscape : the dynamic arena

Marketing is moving? competitive position : the core essence

Marketing is creating? competitive marketing : the whole set

Glorecalization mindset Asia to the world?

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