Marketing competitiveness : Asia to the world! in the age of digital consumers /
Kotler, Philip
Marketing competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Hool Den Huan - New Jersey : World Scientific, 2017 - xiv, 288 pages : illustrations ; 21 cm.
Marketing is transforming? competitive landscape : the dynamic arena Marketing is moving? competitive position : the core essence Marketing is creating? competitive marketing : the whole set Glorecalization mindset Asia to the world?
9789813201965
MARKETING
HF 5415 / K67M 2017
Marketing competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Hool Den Huan - New Jersey : World Scientific, 2017 - xiv, 288 pages : illustrations ; 21 cm.
Marketing is transforming? competitive landscape : the dynamic arena Marketing is moving? competitive position : the core essence Marketing is creating? competitive marketing : the whole set Glorecalization mindset Asia to the world?
9789813201965
MARKETING
HF 5415 / K67M 2017
