Marketing competitiveness : Asia to the world! in the age of digital consumers / (Record no. 190425)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191224130323.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180824b xxu||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789813201965 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | K67M 2017 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 114321 |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing competitiveness : Asia to the world! in the age of digital consumers / |
| Statement of responsibility, etc. | Philip Kotler, Hermawan Kartajaya, Hool Den Huan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | World Scientific, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 288 pages : |
| Other physical details | illustrations ; |
| Dimensions | 21 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. บริหารธุรกิจ |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing is transforming? competitive landscape : the dynamic arena |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing is moving? competitive position : the core essence |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing is creating? competitive marketing : the whole set |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Glorecalization mindset Asia to the world? |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 34000 |
| Topical term or geographic name entry element | MARKETING |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 156805 |
| Personal name | Kartajaya, Hermawan, 1947- |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 229799 |
| Corporate name or jurisdiction name as entry element | Den Huan, Hool |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คุณนิชาภา ดำจันทร์ จัดซื้องาน SPU Library Days 207 1/2561 |
| Publisher | ร้าน Book Link |
| Accession date | 230818 |
| Barcode | F067304 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0818 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 24/08/2018 | 1925.00 | HF 5415 K67M 2017 | F067304 | 08/05/2020 | 24/08/2018 | General Book |