Marketing management in Asia / Dawn Iacobucci, Randall E. Shannon, Nicholas Grigoriou

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Material type: Text

TextPublication details: Singapore : Cengage Learning Asia Pte Ltd, 2015Description: 530 pages : illustrations ; 28 cmISBN:

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Contents:

Part I : Marketing strategy

Part II : Product positioning

Part III : Positoning via price, place, and promotion

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415 I22M 2015 (Browse shelf(Opens below))	Available	F067273

Total holds: 0

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Previous	HF 5415 H87I 1985 Industrial marketing management	HF 5415 I22K 2001 Kellogg on marketing : the kellogg marketing faculty northwestern university	HF 5415 I22K 2003 Kellogg on integrated marketing : the kellogy marketing...	HF 5415 I22M 2015 Marketing management in Asia /	HF 5415 I42M 2007 Motivational marketing : [book] how to effectively motivate your prospects to buy now, buy more, and tell their friends too! /	HF 5415 J42G 1995 Global marketing strategies	HF 5415 J42G 2005 Global marketing strategies /	Next

Includes idnex

Part I : Marketing strategy

Part II : Product positioning

Part III : Positoning via price, place, and promotion

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