Marketing management in Asia / (Record no. 190140)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 915036522 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180818101725.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180724s2018 si a 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814455244 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | I22M 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Iacobucci, Dawn. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management in Asia / |
| Statement of responsibility, etc. | Dawn Iacobucci, Randall E. Shannon, Nicholas Grigoriou |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Cengage Learning Asia Pte Ltd, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 530 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. วิทยาลัยการท่องเที่ยวและการบริการ. การจัดการการท่องเที่ยว |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes idnex |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I : Marketing strategy |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II : Product positioning |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part III : Positoning via price, place, and promotion |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Geographic subdivision | ASIA |
| 9 (RLIN) | 57960 |
| General subdivision | CASE STUDIES |
| 691 ## - LOCAL SUBJECT ADDED ENTRY--GEOGRAPHIC NAME (RLIN) | |
| Geographic name | BBus-En. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shannon, Randall E., |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grigoriou, Nicholas, |
| Relator term | author |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | วิทยาลัยการท่องเที่ยวและการบริการ อ.พีรยา สุขกิจเจ จัดซื้องาน SPU Library Day 2017 |
| Publisher | ร้าน Book Link |
| Accession date | 160718 |
| Barcode | F067273 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0718 |
| ผู้วิเคราะห์รายการ | niparat 0718 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 24/07/2018 | 3570.00 | HF 5415 I22M 2015 | F067273 | 24/07/2018 | 24/07/2018 | General Book |