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Marketing management in Asia /

Iacobucci, Dawn.

Marketing management in Asia / Dawn Iacobucci, Randall E. Shannon, Nicholas Grigoriou - Singapore : Cengage Learning Asia Pte Ltd, 2015 - 530 pages : illustrations ; 28 cm.

Includes idnex

Part I : Marketing strategy Part II : Product positioning Part III : Positoning via price, place, and promotion

ISBN: 9789814455244

Subjects--Topical Terms:
MARKETING--MANAGEMENT
MARKETING--CASE STUDIES--ASIA

LC Class. No.: HF 5415 / I22M 2015

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