Marketing research : An applied orientation / Naresh K. Malhotra
Material type:
TextPublication details: Pearson; 2010 Boston :Edition: 6th edDescription: xxvi, 856 p. : ill ; 29 cmISBN: - 9780136094234
- HF 5415.2 M35R 2010
| Item type | Current library | Collection | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.2 M35R 2010 (Browse shelf(Opens below)) | Available | BG001856 |
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| HF 5415.2 M34M 2007 Marketing research : An applied orientation / | HF 5415.2 M34M 2007 Marketing research : An applied orientation / | HF 5415.2 M34M 2019 Marketing research : An applied orientation / | HF 5415.2 M35R 2010 Marketing research : An applied orientation / | HF 5415.2 M46S 1998 Sales forecasting management / [book] | HF 5415.2 M66C 2011 A concise guide to market research : the process, data,and methods using IBM SPSS statistics / | HF 5415.2 P37M 1994 Marketing research |
Includes bibliographical references and index
Introduction and early phases of marketing research
Research design formula
Data collection, preparation analysis and reporting.
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