Marketing research : An applied orientation / Naresh K. Malhotra

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Material type: Text

TextPublication details: Pearson; 2010 Boston :Edition: 6th edDescription: xxvi, 856 p. : ill ; 29 cmISBN:

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Contents:

Introduction and early phases of marketing research

Research design formula

Data collection, preparation analysis and reporting.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	HF 5415.2 M35R 2010 (Browse shelf(Opens below))	Available	BG001856

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Includes bibliographical references and index

Introduction and early phases of marketing research

Research design formula

Data collection, preparation analysis and reporting.

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