Marketing research : An applied orientation / (Record no. 189290)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180724142336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180724b xxu||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780136094234 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | M35R 2010 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 70168 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : An applied orientation / |
| Statement of responsibility, etc. | Naresh K. Malhotra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson; |
| Date of publication, distribution, etc. | 2010 |
| Place of publication, distribution, etc. | Boston : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 856 p. : |
| Other physical details | ill ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction and early phases of marketing research |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Research design formula |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Data collection, preparation analysis and reporting. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 34106 |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 70169 |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| General subdivision | MATHODOLOGY |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nutsara 240718 |
| ผู้วิเคราะห์รายการ | nutsara 240718 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 24/07/2018 | 1.00 | HF 5415.2 M35R 2010 | BG001856 | 04/08/2018 | 24/07/2018 | General Book |