The Digital Metrics Field Guide : the definitive reference for brands using the web, social media, mobile media, or email / Stephen D. Rappaport
Material type:
TextPublication details: Bis Publishers, 2014 Amsterdam :Notes: Includes bibliographical referencesDescription: 318 p. ; 28 cmISBN: - 9789063693770
- The Digital Metrics Field Guide
- HF 5415.1265 R36T 2014
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.1265 R36T 2014 (Browse shelf(Opens below)) | Available | B008933 |
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| HF 5415.1265 M63I 2004 Internet marketing : building advantage in the networked economy / | HF 5415.1265 N48L 2000 Loyalty.com : customer relationship management in | HF 5415.1265 R36M 2001 Max-e-marketing in the net future : seven imperatives for outsmarting the competition in the net economy / | HF 5415.1265 R36T 2014 The Digital Metrics Field Guide : the definitive reference for brands using the web, social media, mobile media, or email / | HF 5415.1265 R43E 2000 Electronic marketing : integrating electronic resources into the marketing process / | HF 5415.1265 R43E 2004 Electronic marketing : [book] integrating electronic resources into the marketing process / | HF 5415.1265 R62I 2000 Internet direst mail : the complete guide to succe |
Includes bibliographical references
Acknowledgements
Foreword
Introduction
How to Choose
The Right Metrics
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