The Digital Metrics Field Guide : the definitive reference for brands using the web, social media, mobile media, or email / (Record no. 185112)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170814105050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170814b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789063693770 |
| Terms of availability | 2160 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | R36T 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 224760 |
| Personal name | Rappaport, Stephen D. |
| 245 ## - TITLE STATEMENT | |
| Title | The Digital Metrics Field Guide : the definitive reference for brands using the web, social media, mobile media, or email / |
| Statement of responsibility, etc. | Stephen D. Rappaport |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | The Digital Metrics Field Guide |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Bis Publishers, |
| Date of publication, distribution, etc. | 2014 |
| Place of publication, distribution, etc. | Amsterdam : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 318 p. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Acknowledgements |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How to Choose |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Right Metrics |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 46868 |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 160068 |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 147060 |
| Topical term or geographic name entry element | SOCIAL MEDIA |
| General subdivision | MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 182908 |
| Topical term or geographic name entry element | ONLINE SOCIAL NETWORKS |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | monthira 140817 |
| ผู้วิเคราะห์รายการ | monthira 140817 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 14/08/2017 | 2160.00 | HF 5415.1265 R36T 2014 | B008933 | 23/08/2017 | 14/08/2017 | General Book |