The Digital Metrics Field Guide : the definitive reference for brands using the web, social media, mobile media, or email /
Rappaport, Stephen D.
The Digital Metrics Field Guide : the definitive reference for brands using the web, social media, mobile media, or email / The Digital Metrics Field Guide Stephen D. Rappaport - Amsterdam : Bis Publishers, 2014 - 318 p. ; 28 cm.
Includes bibliographical references
Acknowledgements Foreword Introduction How to Choose The Right Metrics
9789063693770 2160
INTERNET MARKETING
BRANDING (MARKETING)
SOCIAL MEDIA--MARKETING
ONLINE SOCIAL NETWORKS
HF 5415.1265 / R36T 2014
The Digital Metrics Field Guide : the definitive reference for brands using the web, social media, mobile media, or email / The Digital Metrics Field Guide Stephen D. Rappaport - Amsterdam : Bis Publishers, 2014 - 318 p. ; 28 cm.
Includes bibliographical references
Acknowledgements Foreword Introduction How to Choose The Right Metrics
9789063693770 2160
INTERNET MARKETING
BRANDING (MARKETING)
SOCIAL MEDIA--MARKETING
ONLINE SOCIAL NETWORKS
HF 5415.1265 / R36T 2014