Nation branding: Concepts, issues, practice / Keith Dinnie, author

By:

Material type: Text

TextPublication details: New York : Routledge, 2016Edition: 2nd edDescription: xxx, 275 p. : ill. ; 24 cmISBN:

Other title:

Subject(s):

LOC classification:

Contents:

Part I: Scope and scale of nation branding page 1-86

Part II: Conceptual roots of nation branding page 87-162

Part III: Ethical and pragmatic issues in nation branding page 163-212

Part IV: Current practice and future horizons for nation branding page 213-268

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HD 69.B7 D56N 2016 (Browse shelf(Opens below))	Available	B008648

Total holds: 0

Previous								Next
Previous	HD 69.B7 ฮ589ห 2547 100 แบรนด์ล้มดัง ความล้มเหลวที่ต้องเรียนรู้ของบริษัทยักษ์ใหญ่ทั่วโลก	HD 69.B7 ฮ589ห 2549 100 สุดยอดแบรนด์โลก = [book] Brand royalty	HD 69.B7 C67 2004 Corporate cultures and global brands / [book]	HD 69.B7 D56N 2016 Nation branding: Concepts, issues, practice /	HD 69.B7 I52L 2007 Living the brand how to transform every member of your organization into a brand champion / [book]	HD 69.B7 I58C 1997 corporate brand	HD 69.B7 K44S 2008 Strategic brand management : [book] building, measuring, and managing brand equity /	Next