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Nation branding: Concepts, issues, practice /

Dinnie, Keith

Nation branding: Concepts, issues, practice / Nation branding Keith Dinnie, author - 2nd ed. - New York : Routledge, 2016 - xxx, 275 p. : ill. ; 24 cm.

Includes bibliographical references and index

Part I: Scope and scale of nation branding page 1-86 Part II: Conceptual roots of nation branding page 87-162 Part III: Ethical and pragmatic issues in nation branding page 163-212 Part IV: Current practice and future horizons for nation branding page 213-268

ISBN: 9781138775848 2990

Subjects--Topical Terms:
INTERNATIONAL ECONOMIC RELATIONS
PRODUCT MANAGEMENT
GLOBALIZATION

LC Class. No.: HD 69.B7 / D56N 2016

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