Nation branding: Concepts, issues, practice / Keith Dinnie, author

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Material type: Text

TextPublication details: New York : Routledge, 2016Edition: 2nd edDescription: xxx, 275 p. : ill. ; 24 cmISBN:

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Contents:

Part I: Scope and scale of nation branding page 1-86

Part II: Conceptual roots of nation branding page 87-162

Part III: Ethical and pragmatic issues in nation branding page 163-212

Part IV: Current practice and future horizons for nation branding page 213-268

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HD 69.B7 D56N 2016 (Browse shelf(Opens below))	Available	B008648

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Includes bibliographical references and index

Part I: Scope and scale of nation branding page 1-86

Part II: Conceptual roots of nation branding page 87-162

Part III: Ethical and pragmatic issues in nation branding page 163-212

Part IV: Current practice and future horizons for nation branding page 213-268

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