Strategic management for tourism, hospitality and events / Nigel Evans

By:

Evans, Nigel

Material type: Text

TextPublication details: New York : Routledge, 2015Edition: 2nd edNotes: Includes bibliographical references and indexesDescription: xx, 708 p. ; 25 cmISBN:

9780415837248

Subject(s):

LOC classification:

G 155.A1 E92S 2015

Contents:

Part 1: Strategy and the tourism, hospitality and events contexts page 1-72

Part 2: Analysing the internal environment page 73-238

Part 3: Analysing the external environment and SWOT page 239-316

Part 4: Strategic selection page 317-468

Part 5: Strategic implementation and strategy in theory and practice page 469-580

Part 6: Case analysis for tourism, hospitality and events page 581-679

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	G 155.A1 E92S 2015 (Browse shelf(Opens below))	Available	B008641

Total holds: 0

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