Phranakorn Rajabhat University Library
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Strategic management for tourism, hospitality and events / Nigel Evans

By: Material type: TextTextPublication details: New York : Routledge, 2015Edition: 2nd edNotes: Includes bibliographical references and indexesDescription: xx, 708 p. ; 25 cmISBN:
  • 9780415837248
Subject(s): LOC classification:
  • G 155.A1 E92S 2015
Contents:
Part 1: Strategy and the tourism, hospitality and events contexts page 1-72
Part 2: Analysing the internal environment page 73-238
Part 3: Analysing the external environment and SWOT page 239-316
Part 4: Strategic selection page 317-468
Part 5: Strategic implementation and strategy in theory and practice page 469-580
Part 6: Case analysis for tourism, hospitality and events page 581-679
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Holdings
Item type Current library Collection Call number Status Barcode
General Book General Book SPU Library, Chonburi campus General Books (ENGLISH) G 155.A1 E92S 2015 (Browse shelf(Opens below)) Available B008641
Total holds: 0

Includes bibliographical references and indexes

Part 1: Strategy and the tourism, hospitality and events contexts page 1-72

Part 2: Analysing the internal environment page 73-238

Part 3: Analysing the external environment and SWOT page 239-316

Part 4: Strategic selection page 317-468

Part 5: Strategic implementation and strategy in theory and practice page 469-580

Part 6: Case analysis for tourism, hospitality and events page 581-679

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