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Strategic management for tourism, hospitality and events /

Evans, Nigel

Strategic management for tourism, hospitality and events / Nigel Evans - 2nd ed. - New York : Routledge, 2015 - xx, 708 p. ; 25 cm.

Includes bibliographical references and indexes

Part 1: Strategy and the tourism, hospitality and events contexts page 1-72 Part 2: Analysing the internal environment page 73-238 Part 3: Analysing the external environment and SWOT page 239-316 Part 4: Strategic selection page 317-468 Part 5: Strategic implementation and strategy in theory and practice page 469-580 Part 6: Case analysis for tourism, hospitality and events page 581-679

ISBN: 9780415837248 3139

Subjects--Topical Terms:
TOURISM--MANAGEMENT
HOSPITALITY INDUSTRY--MANAGEMENT
STRATEGIC PLANNING

LC Class. No.: G 155.A1 / E92S 2015

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