Customer relationship management: Concepts and technologies / Francis Buttle & Stan Maklan, author
Material type:
TextPublication details: London : Routledge, Taylor & Francis, 2015Edition: 3th edDescription: xxv, 400 p. : ill ; 25 cmISBN: - 9781138789838
- Customer relationship management
- HF 5415.5 B87C 2015
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.5 B87C 2015 (Browse shelf(Opens below)) | Available | B008642 |
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| HF 5415.5 A52C 2002 Customer relationship management / [book] | HF 5415.5 .B37C 2008 Principles of customer relationship management / [book] | HF 5415.5 B48 2010 Service innovation: How to go from customer needs to break through services | HF 5415.5 B87C 2015 Customer relationship management: Concepts and technologies / | HF 5415.5 E83C 2018 Customer service training 101 : Quick and easy techniques that get great results / | HF 5415.5 F73U 2003 The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / | HF 5415.5 F73U 2003 The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / |
Part I: Understanding customer relationships page 1-116
Part II: Strategic CRM page 117-208
Part III: Operational CRM page 209-286
Part IV: Analytical CRM page 287-338
Part V: Realizing the benefits of CRM page 339-384
Part VI: Looking to the future page 385-390
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