Customer relationship management: Concepts and technologies /
Buttle, Francis.
Customer relationship management: Concepts and technologies / Customer relationship management Francis Buttle & Stan Maklan, author - 3th ed. - London : Routledge, Taylor & Francis, 2015 - xxv, 400 p. : ill ; 25 cm.
Part I: Understanding customer relationships page 1-116 Part II: Strategic CRM page 117-208 Part III: Operational CRM page 209-286 Part IV: Analytical CRM page 287-338 Part V: Realizing the benefits of CRM page 339-384 Part VI: Looking to the future page 385-390
9781138789838 2890
CUSTOMER RELATIONS--MANAGEMENT
HF 5415.5 / B87C 2015
Customer relationship management: Concepts and technologies / Customer relationship management Francis Buttle & Stan Maklan, author - 3th ed. - London : Routledge, Taylor & Francis, 2015 - xxv, 400 p. : ill ; 25 cm.
Part I: Understanding customer relationships page 1-116 Part II: Strategic CRM page 117-208 Part III: Operational CRM page 209-286 Part IV: Analytical CRM page 287-338 Part V: Realizing the benefits of CRM page 339-384 Part VI: Looking to the future page 385-390
9781138789838 2890
CUSTOMER RELATIONS--MANAGEMENT
HF 5415.5 / B87C 2015
