Behavioral marketing: Delivering personalized experiences at scale / Dave Walters, author
Material type:
TextPublication details: Hoboken : Wiley, 2015Notes: Includes bibliographical references and indexesDescription: xxi, 229 p. ; 24 cmISBN: - 9781119076575
- Behavioral marketing
- HF 5415.1265 W34B 2015
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.1265 W34B 2015 (Browse shelf(Opens below)) | Available | B008658 |
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Includes bibliographical references and indexes
Part One: Getting started with behavioral marketing page 1-34
Part Two: Putting behavioral marketing into action page 35-174
Part Three: Success beyond the behavioral marketing basics page 175-218
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