Behavioral marketing: Delivering personalized experiences at scale / (Record no. 177100)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01036nam a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180926155911.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151126s2015 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119076575 |
| Terms of availability | 1261 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | W34B 2015 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walters, Dave |
| 9 (RLIN) | 214752 |
| 245 10 - TITLE STATEMENT | |
| Title | Behavioral marketing: Delivering personalized experiences at scale / |
| Statement of responsibility, etc. | Dave Walters, author |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Behavioral marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 229 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One: Getting started with behavioral marketing page 1-34 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part Two: Putting behavioral marketing into action page 35-174 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part Three: Success beyond the behavioral marketing basics page 175-218 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 9 (RLIN) | 46868 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CUSTOMER RELATIONS |
| 9 (RLIN) | 51318 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER'S PREFERENCES |
| 9 (RLIN) | 117222 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 1115 |
| ผู้วิเคราะห์รายการ | took 1115 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 26/11/2015 | 1261.00 | HF 5415.1265 W34B 2015 | B008658 | 26/11/2015 | 10/02/2017 | General Book |