Behavioral marketing: Delivering personalized experiences at scale / Dave Walters, author

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Material type: Text

TextPublication details: Hoboken : Wiley, 2015Notes: Includes bibliographical references and indexesDescription: xxi, 229 p. ; 24 cmISBN:

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Part One: Getting started with behavioral marketing page 1-34

Part Two: Putting behavioral marketing into action page 35-174

Part Three: Success beyond the behavioral marketing basics page 175-218

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.1265 W34B 2015 (Browse shelf(Opens below))	Available	B008658

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Includes bibliographical references and indexes

Part One: Getting started with behavioral marketing page 1-34

Part Two: Putting behavioral marketing into action page 35-174

Part Three: Success beyond the behavioral marketing basics page 175-218

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