Consumer behavior / Leon G. Schiffman; Joseph L. Wisenblit [book]
Material type:
TextPublication details: Singapre : Cengage Learnin, 2015Edition: 11th edDescription: 492 p. : ill ; 28 cmISBN: - 9780273787136
- HF 5415.32 S34C 2015
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.32 S34C 2015 (Browse shelf(Opens below)) | Available | B008615 |
Part I Consumers, Marketers, and technology
Part II The Consumer as an individual
Part III Communication and Consumer behavior
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