Consumer behavior / [book]
Schiffman, Leon G.
Consumer behavior / [book] Leon G. Schiffman; Joseph L. Wisenblit - 11th ed. - Singapre : Cengage Learnin, 2015 - 492 p. : ill ; 28 cm.
Part I Consumers, Marketers, and technology Part II The Consumer as an individual Part III Communication and Consumer behavior
9780273787136 1250 Bht.
CONSUMER BEHAVIOR
MARKETING RESEARCH
HF 5415.32 / S34C 2015
Consumer behavior / [book] Leon G. Schiffman; Joseph L. Wisenblit - 11th ed. - Singapre : Cengage Learnin, 2015 - 492 p. : ill ; 28 cm.
Part I Consumers, Marketers, and technology Part II The Consumer as an individual Part III Communication and Consumer behavior
9780273787136 1250 Bht.
CONSUMER BEHAVIOR
MARKETING RESEARCH
HF 5415.32 / S34C 2015