Consumer behavior / (Record no. 176049)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01025nam a2200289 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190207113450.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150808s2015 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273787136 |
| Terms of availability | 1250 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.32 |
| Item number | S34C 2015 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schiffman, Leon G. |
| 9 (RLIN) | 70569 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior / |
| Statement of responsibility, etc. | Leon G. Schiffman; Joseph L. Wisenblit |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapre : |
| Name of publisher, distributor, etc. | Cengage Learnin, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 492 p. : |
| Other physical details | ill ; |
| Dimensions | 28 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I Consumers, Marketers, and technology |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II The Consumer as an individual |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part III Communication and Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| 9 (RLIN) | 86116 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 34106 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 213386 |
| Personal name | Wisenblit, Joseph L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0914 |
| ผู้วิเคราะห์รายการ | took 0914 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 08/08/2015 | 1250.00 | HF 5415.32 S34C 2015 | B008615 | 08/08/2015 | 10/02/2017 | General Book |