Advertising and Society: An Introduction / Carol J. Pardun, edit
Material type:
TextPublication details: Hoboken : Wiley, 2014Edition: 2nd edDescription: xiii, 296 p. : ill. ; 23 cmISBN: - 9780470673096
- HF 5826 A38 2014
| Item type | Current library | Collection | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5826 A38 2014 (Browse shelf(Opens below)) | Available | B008537 |
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| HF 5825 J48C 1998 Creative strategy in advertising / [book] | HF 5825 J48C 1998 Creative strategy in advertising / [book] | HF 5825 J48C 2001 Creative strategy in advertising / [book] | HF 5826 A38 2014 Advertising and Society: An Introduction / | HF 5826.5 ฉ399ฆ 2545 โฆษณาและสงครามการตลาด : [book] ความจริง จากความจำ / | HF 5826.5 ฉ399ฆ 2545 โฆษณาและสงครามการตลาด : [book] ความจริง จากความจำ / | HF 5826.5 ฉ399ฆ 2545 โฆษณาและสงครามการตลาด : [book] ความจริง จากความจำ / |
1. Introduction: Why dose everyone have an opinion about advertising? page 1-6
Part I Enduring issues page 7-8 -- 2. The economic impact of advertising page 9-23 -- 3. Advertising to children page 24-42 -- 4. Political advertising page 43-60 -- 5. Tobacco advertising page 61-83 -- 6. Alcohol advertising page 84-105 -- 7. Sex in advertising page 106-120 -- 8. Stereotypes in advertising page 121-134
Part II Emerging issues page 135-136 -- 9. Direct-to-consumer pharmaceutical advertising page 137-160 -- 10. Hyper-niche markets and advertising page 161-174 -- 11. Advertising and product placement in entertainment media page 175-190 -- 12. Advertising in previously hands-off journalistic environments page 191-207 -- 13. Advergames page 208-228 -- 14. Advertising and sporting events page 229-245 -- 15. Advertising to captive audiences page 246-264 -- 16. Advertising and social responsibility page 265-294
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