Phranakorn Rajabhat University Library

Advertising and Society: An Introduction /

Advertising and Society: An Introduction / Carol J. Pardun, edit - 2nd ed. - Hoboken : Wiley, 2014 - xiii, 296 p. : ill. ; 23 cm.

1. Introduction: Why dose everyone have an opinion about advertising? page 1-6 Part I Enduring issues page 7-8 -- 2. The economic impact of advertising page 9-23 -- 3. Advertising to children page 24-42 -- 4. Political advertising page 43-60 -- 5. Tobacco advertising page 61-83 -- 6. Alcohol advertising page 84-105 -- 7. Sex in advertising page 106-120 -- 8. Stereotypes in advertising page 121-134 Part II Emerging issues page 135-136 -- 9. Direct-to-consumer pharmaceutical advertising page 137-160 -- 10. Hyper-niche markets and advertising page 161-174 -- 11. Advertising and product placement in entertainment media page 175-190 -- 12. Advertising in previously hands-off journalistic environments page 191-207 -- 13. Advergames page 208-228 -- 14. Advertising and sporting events page 229-245 -- 15. Advertising to captive audiences page 246-264 -- 16. Advertising and social responsibility page 265-294

9780470673096 1,800 Bht.


ADVERTISING--SOCAL ASPECTS--UNITED STATES
ADVERTISING--SOCIAL ASPECTS
ADVERTISING--UNITED STATES

HF 5826 / A38 2014

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