Advertising and Society: An Introduction / (Record no. 176011)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01027nam a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190528100239.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150808s2014 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470673096 |
| Terms of availability | 1,800 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5826 |
| Item number | A38 2014 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and Society: An Introduction / |
| Statement of responsibility, etc. | Carol J. Pardun, edit |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 296 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction: Why dose everyone have an opinion about advertising? page 1-6 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I Enduring issues page 7-8 -- 2. The economic impact of advertising page 9-23 -- 3. Advertising to children page 24-42 -- 4. Political advertising page 43-60 -- 5. Tobacco advertising page 61-83 -- 6. Alcohol advertising page 84-105 -- 7. Sex in advertising page 106-120 -- 8. Stereotypes in advertising page 121-134 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II Emerging issues page 135-136 -- 9. Direct-to-consumer pharmaceutical advertising page 137-160 -- 10. Hyper-niche markets and advertising page 161-174 -- 11. Advertising and product placement in entertainment media page 175-190 -- 12. Advertising in previously hands-off journalistic environments page 191-207 -- 13. Advergames page 208-228 -- 14. Advertising and sporting events page 229-245 -- 15. Advertising to captive audiences page 246-264 -- 16. Advertising and social responsibility page 265-294 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | SOCAL ASPECTS |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 38678 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | SOCIAL ASPECTS |
| 9 (RLIN) | 147842 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 38677 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 233840 |
| Personal name | Pardun, Carol J. |
| Relator term | Editor |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0815 |
| ผู้วิเคราะห์รายการ | took 0815 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 08/08/2015 | 1800.00 | HF 5826 A38 2014 | B008537 | 14/09/2017 | 10/02/2017 | General Book |