Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Material type:
TextPublication details: Thousand Oaks, Calif. : SAGE, 2011Edition: 3rd edNotes: Published in cooperation with the Association for Consumer Research.Description: xiv, 603 p. ; 29 cmISBN: - 9781412980180
- HF 5415.3 B42H 2011
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.3 B42H 2011 (Browse shelf(Opens below)) | Available | F065745 |
Published in cooperation with the Association for Consumer Research.
Traits and individual difference variables
Values and goals
Involvement, information processing, and affect
Reactions to marketing stimuli
Attitudes about theperformance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace
Sales, sales management organizational behabior, and interfirm-intrafirm issues
Includes index.
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