Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research /
Bearden, William O.
Handbook of marketing scales multi-item measures for marketing and consumer behavior research / [electronic resource] : William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. - 3rd ed. - Thousand Oaks, Calif. : SAGE, 2011 - xiv, 603 p. ; 29 cm.
Published in cooperation with the Association for Consumer Research.
Traits and individual difference variables Values and goals Involvement, information processing, and affect Reactions to marketing stimuli Attitudes about theperformance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace Sales, sales management organizational behabior, and interfirm-intrafirm issues Includes index.
9781412980180
CONSUMER BEHAVIOR--RESEARCH
MARKETING RESEARCH
HF 5415.3 / B42H 2011
Handbook of marketing scales multi-item measures for marketing and consumer behavior research / [electronic resource] : William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. - 3rd ed. - Thousand Oaks, Calif. : SAGE, 2011 - xiv, 603 p. ; 29 cm.
Published in cooperation with the Association for Consumer Research.
Traits and individual difference variables Values and goals Involvement, information processing, and affect Reactions to marketing stimuli Attitudes about theperformance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace Sales, sales management organizational behabior, and interfirm-intrafirm issues Includes index.
9781412980180
CONSUMER BEHAVIOR--RESEARCH
MARKETING RESEARCH
HF 5415.3 / B42H 2011