Handbook of marketing scales (Record no. 172964)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01589nam a2200373ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220427111211.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150115s2011 cau ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412980180 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.3 |
| Item number | B42H 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O. |
| 9 (RLIN) | 209965 |
| 245 10 - TITLE STATEMENT | |
| Title | Handbook of marketing scales |
| Medium | [electronic resource] : |
| Remainder of title | multi-item measures for marketing and consumer behavior research / |
| Statement of responsibility, etc. | William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 603 p. ; |
| Dimensions | 29 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. วิทยาลัยนานาชาติ. หลักสูตรนานาชาติ |
| 500 ## - GENERAL NOTE | |
| General note | Published in cooperation with the Association for Consumer Research. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Traits and individual difference variables |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Values and goals |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Involvement, information processing, and affect |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Reactions to marketing stimuli |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Attitudes about theperformance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Sales, sales management organizational behabior, and interfirm-intrafirm issues |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| General subdivision | RESEARCH |
| 9 (RLIN) | 166917 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 34106 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haws, Kelly L. |
| 9 (RLIN) | 209962 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Netemeyer, Richard G., |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 209963 |
| 856 78 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://site.ebrary.com/lib/ohiostate/Doc?id=10501952">http://site.ebrary.com/lib/ohiostate/Doc?id=10501952</a> |
| Public note | Connect to resource |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0115 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 15/01/2015 | 0.00 | HF 5415.3 B42H 2011 | F065745 | 28/10/2022 | 10/02/2017 | General Book |