International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham [book]
Material type:
TextPublication details: New York : McGraw-Hill Irwin, 2013Edition: 16th edNotes: Includes glossary and indexDescription: xxxiii, 638 p. : ill. ; 29 cmISBN: - 9780073529974 (alk. paper)
- 0073529974 (alk. paper)
- HF 1416 C37I 2013
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 1416 C37I 2013 (Browse shelf(Opens below)) | Available | F065738 |
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| HF 1416 C37I 2007 International marketing / [book] | HF 1416 C37I 2007 International marketing / [book] | HF 1416 C37I 2007 International marketing / [book] | HF 1416 C37I 2013 International marketing / [book] | HF 1416 C37I 2013 International marketing / | HF 1416 C37I 2013 International marketing / | HF 1416 C72I 2000 International marketing research |
Includes glossary and index
An overview
The cultural environment to global markets
Assessing global market opportunities
Developing global marketing strategies
Implementing global marketing strategies
The country notebook
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