International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham [book]
Material type:
TextPublication details: New York : McGraw-Hill Irwin, 2013Edition: 16th edNotes: Includes glossary and indexDescription: xxxiii, 638 p. : ill. ; 29 cmISBN: - 9780073529974 (alk. paper)
- 0073529974 (alk. paper)
- HF 1416 C37I 2013
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 1416 C37I 2013 (Browse shelf(Opens below)) | Available | F065738 |
Includes glossary and index
An overview
The cultural environment to global markets
Assessing global market opportunities
Developing global marketing strategies
Implementing global marketing strategies
The country notebook
There are no comments on this title.