International marketing / [book]
Cateora, Philip R.
International marketing / [book] Philip R. Cateora, Mary C. Gilly, John L. Graham - 16th ed. - New York : McGraw-Hill Irwin, 2013 - xxxiii, 638 p. : ill. ; 29 cm.
Includes glossary and index
An overview The cultural environment to global markets Assessing global market opportunities Developing global marketing strategies Implementing global marketing strategies The country notebook
9780073529974 (alk. paper) 0073529974 (alk. paper)
EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES
HF 1416 / C37I 2013
International marketing / [book] Philip R. Cateora, Mary C. Gilly, John L. Graham - 16th ed. - New York : McGraw-Hill Irwin, 2013 - xxxiii, 638 p. : ill. ; 29 cm.
Includes glossary and index
An overview The cultural environment to global markets Assessing global market opportunities Developing global marketing strategies Implementing global marketing strategies The country notebook
9780073529974 (alk. paper) 0073529974 (alk. paper)
EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES
HF 1416 / C37I 2013