The marketing plan / William A. Cohen [book]
Material type:
TextPublication details: Hoboken, N.J. : Wiley, 2006Edition: 5th edDescription: xviii, 350 p. ; 28 cmISBN: - 047175529x
- HF 5415.13 C63M 2006
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 C63M 2006 (Browse shelf(Opens below)) | Available | B008337 |
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| HF 5415.13 C46S 2019 Supply Chain Management : Strategy, Planning, and Operation / | HF 5415.13 C47M 1997 Marketing logistics / [book] | HF 5415.13 C47O 1991 Organizing and implementing the marking effort : t | HF 5415.13 C63M 2006 The marketing plan / [book] | HF 5415.13 C94M 2001 Marketing management / [book] | HF 5415.13 D34M 2000 Marketing management : text and cases | HF 5415.13 D37B 2000 Basic marketing management |
Includes appendix and index
Planning the development of a marketing plan
Scanning your environment
Establishing goals and objectives
Developing marketing strategy
Developing marketing tactics
Forecasting for your marketing plan
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