The marketing plan / (Record no. 164486)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01089nam a22003134a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130911 2006 njum b a001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047175529x |
| Terms of availability | 2420 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | C63M 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cohen, William A., |
| Dates associated with a name | 1937- |
| 9 (RLIN) | 119046 |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing plan / |
| Statement of responsibility, etc. | William A. Cohen |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 350 p. ; |
| Dimensions | 28 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes appendix and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Planning the development of a marketing plan |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Scanning your environment |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Establishing goals and objectives |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Developing marketing strategy |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Developing marketing tactics |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Forecasting for your marketing plan |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT. |
| 9 (RLIN) | 34112 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0913 |
| ผู้วิเคราะห์รายการ | took 0913 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 11/09/2013 | 2420.00 | HF 5415.13 C63M 2006 | B008337 | 11/09/2013 | 10/02/2017 | General Book |