The marketing plan / [book]
Cohen, William A., 1937-
The marketing plan / [book] William A. Cohen - 5th ed. - Hoboken, N.J. : Wiley, 2006 - xviii, 350 p. ; 28 cm.
Includes appendix and index
Planning the development of a marketing plan Scanning your environment Establishing goals and objectives Developing marketing strategy Developing marketing tactics Forecasting for your marketing plan
047175529x 2420 Bht.
MARKETING--MANAGEMENT.
HF 5415.13 / C63M 2006
The marketing plan / [book] William A. Cohen - 5th ed. - Hoboken, N.J. : Wiley, 2006 - xviii, 350 p. ; 28 cm.
Includes appendix and index
Planning the development of a marketing plan Scanning your environment Establishing goals and objectives Developing marketing strategy Developing marketing tactics Forecasting for your marketing plan
047175529x 2420 Bht.
MARKETING--MANAGEMENT.
HF 5415.13 / C63M 2006