Media/impact : an introduction to mass media / Shirley Biagi [book]
Material type:
TextPublication details: Belmont, Calif : Wadswort/Cengage Learning, 2012Edition: 10th edNotes: "International edition"--CoverDescription: xxxiv, 430 ; 26 cmISBN: - 9781111829537
- 1111829535
- P 90 B52M 2012
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
General Book
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SPU Library, Khon Kaen campus | General Books (ENGLISH) | P 90 B52M 2012 (Browse shelf(Opens below)) | Available | F062662 |
"International edition"--Cover
Includes bibliographical references and index
PART I: THE MASS MEDIA INDUSTRIES. 1. Mass Media and Everyday Life -- 2. Books: Rearranging the Page -- 3. Newspapers: Expanding Delivery -- 4. Magazines: Targeting the Audience -- 5. Recordings: Demanding Choices -- 6. Radio: Riding the Wave -- 7. Movies: Picturing the Future -- 8. Television: Changing Channels -- 9. Digital Media: Widening the Web -- PART II: SELLING THE MESSAGE. 10. Advertising: Motivating Customers -- 11. Public Relations: Promoting Ideas -- PART III: CHANGING MESSAGES. 12. News and Information: Getting Personal -- 13. Society, Culture and Politics: Shaping the Issues -- 14. Law and Regulation: Rewriting the Rules -- 15. Ethics: Placing Responsibility -- 16. Global Media: Discovering New Markets -- Glossary -- Media Information Resource Guide -- Chapter References -- Index.
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