Media/impact : (Record no. 164023)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01752nam a22002895 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180726163358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130803s2012 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781111829537 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1111829535 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P 90 |
| Item number | B52M 2012 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Biagi, Shirley |
| 9 (RLIN) | 86938 |
| 245 10 - TITLE STATEMENT | |
| Title | Media/impact : |
| Remainder of title | an introduction to mass media / |
| Statement of responsibility, etc. | Shirley Biagi |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Belmont, Calif : |
| Name of publisher, distributor, etc. | Wadswort/Cengage Learning, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 430 ; |
| Dimensions | 26 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. ไม่ระบุ |
| 500 ## - GENERAL NOTE | |
| General note | "International edition"--Cover |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I: THE MASS MEDIA INDUSTRIES. 1. Mass Media and Everyday Life -- 2. Books: Rearranging the Page -- 3. Newspapers: Expanding Delivery -- 4. Magazines: Targeting the Audience -- 5. Recordings: Demanding Choices -- 6. Radio: Riding the Wave -- 7. Movies: Picturing the Future -- 8. Television: Changing Channels -- 9. Digital Media: Widening the Web -- PART II: SELLING THE MESSAGE. 10. Advertising: Motivating Customers -- 11. Public Relations: Promoting Ideas -- PART III: CHANGING MESSAGES. 12. News and Information: Getting Personal -- 13. Society, Culture and Politics: Shaping the Issues -- 14. Law and Regulation: Rewriting the Rules -- 15. Ethics: Placing Responsibility -- 16. Global Media: Discovering New Markets -- Glossary -- Media Information Resource Guide -- Chapter References -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MASS MEDIA |
| 9 (RLIN) | 37969 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ทรงพล |
| Publisher | จุฬาฯ |
| Accession date | 160713/310713 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nok 0813 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | 03/08/2013 | 0.00 | P 90 B52M 2012 | F062662 | 22/08/2018 | 10/02/2017 | General Book |