Phranakorn Rajabhat University Library

Media/impact : [book] an introduction to mass media /

Biagi, Shirley

Media/impact : an introduction to mass media / [book] Shirley Biagi - 10th ed. - Belmont, Calif : Wadswort/Cengage Learning, 2012 - xxxiv, 430 ; 26 cm.

"International edition"--Cover

Includes bibliographical references and index

PART I: THE MASS MEDIA INDUSTRIES. 1. Mass Media and Everyday Life -- 2. Books: Rearranging the Page -- 3. Newspapers: Expanding Delivery -- 4. Magazines: Targeting the Audience -- 5. Recordings: Demanding Choices -- 6. Radio: Riding the Wave -- 7. Movies: Picturing the Future -- 8. Television: Changing Channels -- 9. Digital Media: Widening the Web -- PART II: SELLING THE MESSAGE. 10. Advertising: Motivating Customers -- 11. Public Relations: Promoting Ideas -- PART III: CHANGING MESSAGES. 12. News and Information: Getting Personal -- 13. Society, Culture and Politics: Shaping the Issues -- 14. Law and Regulation: Rewriting the Rules -- 15. Ethics: Placing Responsibility -- 16. Global Media: Discovering New Markets -- Glossary -- Media Information Resource Guide -- Chapter References -- Index.

9781111829537 1111829535


MASS MEDIA

P 90 / B52M 2012

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