Principles and practice of social marketing : an international perspective / Rob Donovan and Nadine Henley [book]
Material type:
TextPublication details: Cambridge : Cambridge University Press, 2010Description: 504 p. : ill. ; 25 cmISBN: - 9780521167376 (pbk.)
- HF 5414 D66P 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5414 D66P 2010 (Browse shelf(Opens below)) | Available | F061873 |
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Social marketing and social change
Principles of marketing
Research and evaluation
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