Principles and practice of social marketing : (Record no. 161746)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01044nam a2200277 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171102163237.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130119s2010 enk eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780521167376 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5414 |
| Item number | D66P 2010 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Donovan, Rob, |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 193869 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles and practice of social marketing : |
| Remainder of title | an international perspective / |
| Statement of responsibility, etc. | Rob Donovan and Nadine Henley |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cambridge : |
| Name of publisher, distributor, etc. | Cambridge University Press, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 504 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Social marketing and social change |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Principles of marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Research and evaluation |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SOCIAL MARKETING |
| 9 (RLIN) | 50734 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Henley, Nadine |
| 9 (RLIN) | 193870 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | ดร.จรรยา |
| Publisher | บุ๊คเชนจ์ |
| Accession date | 200911/071011 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 0113 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 19/01/2013 | 2535.00 | HF 5414 D66P 2010 | F061873 | 10/12/2022 | 10/02/2017 | General Book |