Principles and practice of social marketing : [book] an international perspective /
Donovan, Rob, 1944-
Principles and practice of social marketing : an international perspective / [book] Rob Donovan and Nadine Henley - Cambridge : Cambridge University Press, 2010 - 504 p. : ill. ; 25 cm.
Social marketing and social change Principles of marketing Research and evaluation
9780521167376 (pbk.)
SOCIAL MARKETING
HF 5414 / D66P 2010
Principles and practice of social marketing : an international perspective / [book] Rob Donovan and Nadine Henley - Cambridge : Cambridge University Press, 2010 - 504 p. : ill. ; 25 cm.
Social marketing and social change Principles of marketing Research and evaluation
9780521167376 (pbk.)
SOCIAL MARKETING
HF 5414 / D66P 2010
